Paramount – When looking at the Paramount logo, it is clear that they see their work as God-like and grand. The name ‘Paramount’ suggests that they are a production company unlike any other, with ambitious and extravagant ideas. Showing the logo atop of this mountain further suggests that they see themselves as dominant and powerful, as the imagery used is fairly provocative. The clouds surrounding the mountain seem to shroud the company in a heavenly fog, which to me further exaggerates the God-like imagery evident here.
DreamWorks – This logo, similarly to Paramount’s presents this ideology of clouds, shrouding them in a fog above what others seem to be producing. The young boy, appearing to be sat on the edge of the moon, is fishing down below. I feel as though DreamWorks are presenting the idea of fishing for dreams and, despite their movies being heavily aimed at children, suggesting that you’re never too old to enjoy one of their movies. The bold text dominating the mise-en-scene has been done deliberately to draw your attention to the production company’s name, leaving an imprint on the viewer as though they won’t forget. The night sky paired with the moon also creates an enigmatic impression, and the clouds add to this to further shroud the company in mystery.
Legendary – Legendary Pictures: the name essentially tells us what to expect from their movies, and how we will remember them; as Legendary. The simplicity of the logo paired with the provocative message is a clear indication of what kind of Production Company they are. Bold and straight to the point. It’s as though they don’t waste any of the viewer’s time, having them attempt to analyse ever subtle detail to a more intricate logo. Rather than doing that, they simply present this simple, yet powerful message. Their logo above the text is also a fairly simple design and doesn't require much explanation.
DreamWorks – This logo, similarly to Paramount’s presents this ideology of clouds, shrouding them in a fog above what others seem to be producing. The young boy, appearing to be sat on the edge of the moon, is fishing down below. I feel as though DreamWorks are presenting the idea of fishing for dreams and, despite their movies being heavily aimed at children, suggesting that you’re never too old to enjoy one of their movies. The bold text dominating the mise-en-scene has been done deliberately to draw your attention to the production company’s name, leaving an imprint on the viewer as though they won’t forget. The night sky paired with the moon also creates an enigmatic impression, and the clouds add to this to further shroud the company in mystery.
Legendary – Legendary Pictures: the name essentially tells us what to expect from their movies, and how we will remember them; as Legendary. The simplicity of the logo paired with the provocative message is a clear indication of what kind of Production Company they are. Bold and straight to the point. It’s as though they don’t waste any of the viewer’s time, having them attempt to analyse ever subtle detail to a more intricate logo. Rather than doing that, they simply present this simple, yet powerful message. Their logo above the text is also a fairly simple design and doesn't require much explanation.
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