Audience Research

E4 permit the use of advertisements on their channel in order to provide information to a specific demographic and through extensive research, I have found the following things; 

Advertising on E4 

• E4 and E4 +1's Share of Commercial Impacts holds steady very strong for 16-34s. Furthermore within its competitive set E4 is the top converting channel for Adults 16-34, Women 16-34 and ABC1 16-34s.

• Through research, we know that E4 viewers are predominantly young and upmarket, but they're also fashion conscious, sociable, connected, heavy internet users, they love going out and tend to use advertising as one of their many information sources. They are also likely to be opinion formers and more likely to talk about brands and convince them to try them out. 

E4 have a wide viewership, broadcasting on Freeview, DSAT and cable. (E4 HD is also available on Sky and Virgin Media.) The channel is extremely popular among E4's 'young and upmarket, but they’re also fashion conscious, sociable, connected, heavy internet users, they love going out and tend to use advertising as on of their many information sources.' and has an unwavering audience of 16-35 year olds, not unlike Silver Lining Productions' target audience. 

Statistical Deconstruction 

E4 and E4+1 collectively gather an audience of around 8.9 million viewers per month, with 52% of those viewers aged 16-34; 43% of their viewers being in the class ABC1 (Upper-middle class, middle class and lower-middle class) and a further 61% of the 8.9 million viewers being female. From this, we can infer that well over half of E4's audience is females aged 16-34. 

Information pulled from: https://www.channel4sales.com/platforms/e4